- Lecturer
- Chung Su-Lin
- Place
- Mon5-6(W9-201)
- Credits
- Lecture2 Exercise0 Experiment0
- Code
- 67056
- Syllabus updated
- 2013/10/1
- Lecture notes updated
- 2013/10/1
- Access Index
-
- Semester
- Fall Semester
Lecture
Lecture 1 Introduction / Defining Marketing for the 21st Century
2013.10.7(Mon.) 5-6session
Lecture
Lecture 2 Developing Marketing Strategies and Plans
2013.10.21(Mon.) 5-6session
Lecture
Lecture 3 Marketing Environment and Marketing Research
2013.10.28(Mon.) 5-6session
Lecture
Lecture 4 Customer Value, Satisfaction, and The Buying Decision Process
2013.11.6(Wed.) 5-6session
Lecture
Lecture 5 Identifying Market Segments and Targets
2013.11.11(Mon.) 5-6session
Lecture
Lecture 6 Creating Brand Equity
2013.11.18(Mon.) 5-6session
Lecture
Lecture 7 Crafting the Brand Positioning
2013.11.25(Mon.) 5-6session
Lecture
Lecture 8 Setting Product Strategy
2013.12.2(Mon.) 5-6session
Lecture
Lecture 9 Developing Pricing Strategies and Programs
2013.12.9(Mon.) 5-6session
Lecture
Lecture 10 Designing and Managing Integrated Marketing Communications
2013.12.16(Mon.) 5-6session
Lecture
Lecture 11 Designing and Managing Integrated Marketing Channels
2013.12.23(Mon.) 5-6session
Lecture
Lecture 12 Managing Retailing, Wholesaling, and Logistics
2014.1.6(Mon.) 5-6session
Lecture
Lecture 13 Marketing Strategies for Service Firms
2014.1.16(Thu.) 5-6session
Lecture
Lecture 14 Tapping into Global Markets/ Final Presentations 1
2014.1.20(Mon.) 5-6session
Lecture
Lecture 15 Course Wrap Up/ Final Presentations 2
2014.1.27(Mon.) 5-6session
