Design Thinking

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Umemuro Hiroyuki 
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Spring Semester

Outline of lecture

Some products or services may give us affective experiences, either in positive or negative way.
We call such products or services "affective", or having affective quality.
In this class, we explore the essences of such "affectiveness", learn its characteristics, and seek for the ways to design such products or services.

Purpose of lecture

In today窶冱 society, there are a number of problems that can be solved through the thinking way of design, or design thinking, from simple designs to large and complex social problems.
The goals of this class are to learn the fundamentals of design thinking, as well as to propose solutions to actual problems in the real world.
Students are first to learn the concept and methods of design thinking, and then to form groups and propose solutions through actual practices, including field study, research, ideation, and prototyping.

Plan of lecture

1. Introduction and guidance
2. Fundamentals of design thinking
3. Group formation and design brief
4. Field Studies
5. Research
6. Ideation
7. Refinement
8. Prototyping
9. Testing
10. Refinement
11. Final Proposal

Textbook and reference

Gavin Ambrose, Paul Harris (2011). Design Thinking. AVA Publishing
Tim Brown (2009). Change by Design. Harper Business.
Thomas Lockwood (ed.) (2010). Design Thinking: Integration, Innovation, Customer Experience, and Brand Value.

Related and/or prerequisite courses



Final report: 50% Presentation in class: 30% Discussion (participation): 20%

Comments from lecturer

This class will be conducted in English. Active participation in class discussion will be highly evaluated.

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