Some products or services may give us affective experiences, either in positive or negative way.
We call such products or services "affective", or having affective quality.
In this class, we explore the essences of such "affectiveness", learn its characteristics, and seek for the ways to design such products or services.
In today窶冱 society, there are a number of problems that can be solved through the thinking way of design, or design thinking, from simple designs to large and complex social problems.
The goals of this class are to learn the fundamentals of design thinking, as well as to propose solutions to actual problems in the real world.
Students are first to learn the concept and methods of design thinking, and then to form groups and propose solutions through actual practices, including field study, research, ideation, and prototyping.
1. Introduction and guidance
2. Fundamentals of design thinking
3. Group formation and design brief
4. Field Studies
11. Final Proposal
Gavin Ambrose, Paul Harris (2011). Design Thinking. AVA Publishing
Tim Brown (2009). Change by Design. Harper Business.
Thomas Lockwood (ed.) (2010). Design Thinking: Integration, Innovation, Customer Experience, and Brand Value.
Final report: 50% Presentation in class: 30% Discussion (participation): 20%
This class will be conducted in English. Active participation in class discussion will be highly evaluated.