- 担当教員
- 鍾 淑玲
- 使用教室
- 火5-6(W9-201)
- 単位数
- 講義：2 演習：0 実験：0
- 講義コード
- 67071
- シラバス更新日
- 2009年3月30日
- 講義資料更新日
- 2009年3月30日
- 学期
- 前期
講義概要
This course shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. The major themes of this course are: Channel Flows and Efficiency Analysis, Channel Structure and Intensity, Channel Power, Managing Conflict to Increase Channel Coordination, Strategic Alliances in Distribution, Vertical Integration in Distribution, Retailing, Wholesaling, Franchising, Supply Chain Management, and Internationalization of Retailers.
講義の目的
This course shows students how to design, develop, maintain and manage effective
relationships among worldwide marketing channels in order to achieve sustainable
competitive advantages by using strategic and managerial frames of reference.
Our analysis of case studies focuses on distribution in Japan and strategic issues of
international retailers.
講義計画
1st Week Introduction to Marketing Channels
2nd Week Segmentation for Marketing Channel Design
3rd Week Case studies / Oral presentation (1)
4th Week Channel Power
5th Week Managing Conflict to Increase Channel Coordination
6th Week Case studies / Oral presentation (2)
7th Week Strategic Alliances in Distribution
8th Week Vertical Integration in Distribution
9th Week Case studies / Oral presentation (3)
10th Week Retailing/ Wholesaling
11th Week Case studies / Oral presentation (4)
12th Week Franchising
13th Week Logistics and Supply Chain Management
14th Week Case studies / Oral presentation (5)
教科書・参考書等
Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary,
Marketing Channels, 7th Edition, Pearson Education, 2006. (ISBN 0131275550)
参考書等
Yoshiro Miwa, Kiyohiko G. Nishimura, Distribution in Japan, Oxford university press, 2002.
John Dawson, Roy Larke and Masao Mukoyama, Strategic Issues in International
Retailing, Routledge, 2006.
関連科目・履修の条件等
Recommended completion corporate management, marketing, or their equivalents.
成績評価
Class participation: 30%
Oral presentation : 40%
Written assignment (A4, at least 4 pages, single-space) : 30%
担当教員の一言
Students are expected to read assigned materials, prepare for, and actively
participate in class discussion. Please come to class on time.
