- Lecturer
- Magnier Watanabe Remy
- Place
- Fri7-8(W931)
- Credits
- Lecture2 Exercise0 Experiment0
- Code
- 66066
- Syllabus updated
- 2012/6/4
- Lecture notes updated
- 2012/3/26
- Semester
- Spring Semester
Outline of lecture
This course focuses on the challenges and opportunities associated with organizational management and business strategy in the global environment. Topics covered include globalization, the international environment, ethics and social responsibility, the meanings and dimensions of culture, managing across culture, organizational culture and diversity, cross-culture communication and negotiation, strategy formulation and implementation, entry strategies and organizational structures, managing political risk, government relations, and alliances, management decision and control, motivation across cultures, leadership across cultures, and human resource across cultures. This class is aimed at anyone who wants to understand the people, culture, geography, and politics of international business.
Purpose of lecture
The International Management course is intended to be a challenging advanced management course for undergraduate and graduate students. Students will gain a general overview of the process and effect of internationalization in contemporary business, along with an introduction to theories, concepts and skills relevant to managing effectively in today's global environment. Students will be challenged to integrate knowledge they have gained from other courses and apply their accumulated knowledge to business case studies. Students will engage in analytical problem-solving related to managing in the international environment and will frequently be called upon to brief their findings to the class.
The course primarily uses a combination of lecture, class discussion, case analysis, group and individual assignments.
Plan of lecture
Part I:Environmental Foundation
1. Globalization and International Linkages
International Management Book, Chapter 1
Case (Discussion): Colgate's Distasteful Toothpaste
2. The Political, Legal, and Technological Environment
International Management Book, Chapter 2
Case (Discussion): Advertising or Free Speech? The Case of Nike and Human Rights
3. Ethics and Social Responsibility
International Management Book, Chapter 3
Case (Student Group Presentation - Group A): Pharmaceutical Companies, Intellectual Property, and the Global AIDS Epidemic
Part II:The Role of Culture
4. The Meanings and Dimensions of Culture
International Management Book, Chapter 4
5. Managing Across Culture
International Management Book, Chapter 5
Case (Discussion): Coca Cola in India
6. Organizational Culture and Diversity
International Management Book, Chapter 6
Case(s) (Student Group Presentation - Group B): Euro Disneyland and Beyond Tokyo: Disney's Expansion in Asia
7. Cross-Culture Communication and Negotiation
International Management Book, Chapter 7
Case (Student Group Presentation - Group C): Wal-Mart's Japan Strategy
Part III: International Strategic Management
8. Strategy Formulation and Implementation
International Management Book, Chapter 8
Case (Student Group Presentation - Group D): The HP-Compaq Merger and its Global Implications
9. Entry Strategies and Organizational Structures
International Management Book, Chapter 9
Case (Discussion): The Last Rajah: Ratan Tata and Tata's Global Expansion
10. Managing Political Risk, Government Relations, and Alliances
International Management Book, Chapter 10
Case (Discussion): Microsoft Opens the Gates: Patent, Piracy, and Political Challenges in China
11. Staffing, Training, and Compensation for Global Operations
International Management Book, Chapter 14
Case (Student Group Presentation - Group E): Can the Budget Air Model Succeed in Asia? The Story of AirAsia
12. Group Project Presentations
13. Group Project Presentations
14. Final Exam
Textbook and reference
The following textbook, which contains all reading and case materials, is required for this course:
F. Luthans, and J.P. Doh. International Management: Culture, Strategy, and Behavior, 7th Ed., McGraw-Hill Irwin, 2009.
Related and/or prerequisite courses
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Evaluation
Participation (20%). All students are expected to participate actively in class discussion. This includes evidence of thorough prior preparation of course materials, engaging in exercises, etc. Attendance at all session is required except in previously arranged cases/emergencies.
Group Case Presentation (20%). In groups of 2-4, you will present the main findings of one of the cases in our text, as assigned. Presentations should be 15-20 minutes maximum.
Project (Group). Foreign Entry Strategy (30%). Your group will prepare a report, including recommendations, for an actual company窶冱 overall entry strategy into a foreign market. Your strategy should include attention to the social, political, cultural, and economic environment of the country you propose entering, the entry and organizational strategies the company should advance, including potential alliances with local firms, and a discussion of the ethical, negotiation, leadership, and management challenges associated with your recommendation. This analysis should integrate the readings and cases for the course in the context of the actions of a specific firm. This analysis will be approximately 4-6 single-spaced pages (with complete references). You will summarize your findings in a short 25 minute (+ 15 min. Q&A) presentation during the final week of class.
Final Exam (30%). We will have a final exam that will cover all elements of the course, including the concepts, cases, exercises, and discussion.
Contact Information
magnier-watanabe.gtﾂｼu.tsukuba.ac.jp
