- Lecturer
- Toh Yuji Liu Yanfeng
- Place
- Intensive (S515)
- Credits
- Lecture2 Exercise0 Experiment0
- Code
- 40184
- Syllabus updated
- 2015/10/14
- Lecture notes updated
- 2015/10/5
- Access Index
-
- Semester
- Fall Semester
Outline of lecture
This course provides how to create a successful startup through developing an innovative product.
Teaching will be based on the book "Disciplined Entrepreneurship: 24 Steps to a Successful Startup窶 and related articles.
The author of text, Bill Aulet is the main person that has been leading the development of entrepreneurship education across MIT.
The lecturer Dr Yuji Tou has a profound knowledge of the Entrepreneurship education.
He learned his 24 step at MIT and supported lecture of Prof. Aulet at Tokyo Tech last year.
There will be some group work.
Purpose of lecture
This lecture shows how innovation-driven entrepreneurship can be broken down into discreet behaviors and processes which can be taught to the intelligent, hardworking, people.
And the lecture introduces the 24 step approach to understand and implement proven framework that is both comprehensive and integrated.
Students will learn an integrated toolbox for first-time and repeat entrepreneurs so that they can build great enterprises based on new innovative products.
Plan of lecture
I. December 12, 2015:
9:00 窶 10:30 am: Lecture #1:
- Why is Entrepreneurship Important?
- What is it?
- Can it be taught?
- Harmful Myths about Entrepreneurship
10:45 窶 12:15 pm: Lecture #2:
- What is Disciplined Entrepreneurship?
1:20 窶 2:50 pm: Lecture #3:
- Nucleation I: Generating Ideas for a New Venture
3:05 窶 4:35 pm: Lecture #4:
- Nucleation II: Building a Team for a New Venture
II. December 19, 2015:
9:00 窶 10:30 am: Lecture #5:
- Theme #1: Who is Your Customer?
10:45 窶 12:15 pm: Lecture #6:
- Primary Market Research
1:20 窶 2:50 pm: Lecture #7:
- Theme #2: What Can You Do for Your Customer? (Part I)
3:05 窶 4:35 pm: Lecture #8:
- Theme #2 (cont.): What Can You Do for Your Customer? (Part II)
III. January 23, 2016:
9:00 窶 10:30 am: Lecture #9:
- Theme #3: How Does Your Customer Acquire Your Product? (Part I)
10:45 窶 12:15 pm: Lecture #10:
- Theme #3: How Does Your Customer Acquire Your Product? (Part II)
1:20 窶 2:50 pm: Lecture #11:
- Theme #4: How Do You Make Money Off Your Product? (Part I)
3:05 窶 4:35 pm: Lecture #12:
- Theme #4: How Do You Make Money Off Your Product? (Part II)
IV. January 30, 2016:
9:00 窶 10:30 am: Lecture #13:
- Themes #5: How Do You Design & Build Your Product?
10:45 窶 12:15 pm: Lecture #14:
- Themes #6: How Do You Scale Your Business?
1:20 窶 2:50 pm: Lecture #15:
- Beyond the 24 Steps 窶 Entrepreneurial Culture and Leadership
Textbook and reference
[1] Bill Aulet, 窶廛isciplined Entrepreneurship: 24 Steps to a Successful Startup,窶 Wiley (2013)
[2] 縲弱ン繧ｸ繝阪せ繝ｻ繧ｯ繝ｪ繧ｨ繝ｼ繧ｷ繝ｧ繝ｳｼ√繧｢繧､繝繧｢繧謚陦薙°繧峨ン繧ｸ繝阪せ繧貞卸繧24繧ｹ繝繝繝励上√ン繝ｫ繝ｻ繧ｪ繝ｼ繝ｬ繝繝郁送縲∵怦豐｢譚取ｭ悟ｭ占ｨｳ縲ｼ2014ｼ
Related and/or prerequisite courses
non
Evaluation
Class contribution & report
Comments from lecturer
The class will be conducted mainly in Japanese.
But we will provide English explanations and materials for foreign students accordingly.
Contact Information
Mayu Iwatsuki
EDGE Program, Global Entrepreneur Office, Graduate School of Engineering
Phone: 03-5734-3475
E-mail: iwatsuki.m.aaﾂｼm.titech.ac.jp
