- 担当教員
- Aulet William 藤 祐司
- 使用教室
- 単位数
- 講義：2 演習：0 実験：0
- 講義コード
- 40184
- シラバス更新日
- 2014年12月12日
- 講義資料更新日
- 2014年12月12日
- アクセス指標
-
- 学期
- 後期
講義概要
Bill Aulet is the main person that has been leading the development of entrepreneurship education across MIT. This course provides one of the best opportunity that the author of the international best seller, “Disciplined Entrepreneurship: 24 Steps to a Successful Startup,” himself, teaches how to create a successful startup through developing an innovative product. Teaching will be based on his book and articles. There will be some group work.
講義の目的
This lecture shows how innovation-driven entrepreneurship can be broken down into discreet behaviors and processes which can be taught to the intelligent, hardworking, people.
And the lecture introduces the 24 step approach to understand and implement proven framework that is both comprehensive and integrated.
Students will learn an integrated toolbox for first-time and repeat entrepreneurs so that they can build great enterprises based on new innovative products.
講義計画
I. December 16, 2014:
9:00 – 10:30 am: Lecture #1:
- Why is Entrepreneurship Important?
- What is it?
- Can it be taught?
- Harmful Myths about Entrepreneurship
10:45 – 12:15 pm: Lecture #2:
- What is Disciplined Entrepreneurship?
1:20 – 2:50 pm: Lecture #3:
- Nucleation I: Generating Ideas for a New Venture
3:05 – 4:35 pm: Lecture #4:
- Nucleation II: Building a Team for a New Venture
4:50 – 6:20 pm: Follow-up lecture (in Japanese)
Ⅱ. December 17, 2014:
9:00 – 10:30 am: Lecture #5:
- Theme #1: Who is Your Customer?
10:45 – 12:15 pm: Lecture #6:
- Primary Market Research
1:20 – 2:50 pm: Lecture #7:
- Theme #2: What Can You Do for Your Customer? (Part I)
3:05 – 4:35 pm: Lecture #8:
- Theme #2 (cont.): What Can You Do for Your Customer? (Part II)
4:50 – 6:20 pm: Follow-up lecture (in Japanese)
Ⅲ. December 18, 2014:
9:00 – 10:30 am: Lecture #9:
- Theme #3: How Does Your Customer Acquire Your Product?
10:45 – 12:15 pm: Lecture #10:
- Theme #4: How Do You Make Money Off Your Product?
1:20 – 2:50 pm: Lecture #11:
- Themes #5 & #6: How Do You Design & Build Your Product? & How Do You Scale Your Business?
3:05 – 4:35 pm: Lecture #12:
- Beyond the 24 Steps – Entrepreneurial Culture and Leadership
4:50 – 6:20 pm: Follow-up lecture (in Japanese)
教科書・参考書等
[1] Bill Aulet, “Disciplined Entrepreneurship: 24 Steps to a Successful Startup,” Wiley (2013)
[2] 『ビジネス・クリエーション！ アイデアや技術からビジネスを創る24ステップ』、ビル・オーレット著、月沢李歌子訳、（2014）
関連科目・履修の条件等
non
成績評価
participation & report
連絡先（メール、電話番号）
Mayu Iwatsuki
EDGE Program, Global Entrepreneur Office, Graduate School of Engineering
Phone: 03-5734-3475
E-mail: iwatsuki.m.aa＠m.titech.ac.jp
