- Lecturer
- Aulet William Toh Yuji
- Place
- Credits
- Lecture2 Exercise0 Experiment0
- Code
- 40184
- Syllabus updated
- 2014/12/12
- Lecture notes updated
- 2014/12/12
- Access Index
-
- Semester
- Fall Semester
Outline of lecture
Bill Aulet is the main person that has been leading the development of entrepreneurship education across MIT. This course provides one of the best opportunity that the author of the international best seller, 窶廛isciplined Entrepreneurship: 24 Steps to a Successful Startup,窶 himself, teaches how to create a successful startup through developing an innovative product. Teaching will be based on his book and articles. There will be some group work.
Purpose of lecture
This lecture shows how innovation-driven entrepreneurship can be broken down into discreet behaviors and processes which can be taught to the intelligent, hardworking, people.
And the lecture introduces the 24 step approach to understand and implement proven framework that is both comprehensive and integrated.
Students will learn an integrated toolbox for first-time and repeat entrepreneurs so that they can build great enterprises based on new innovative products.
Plan of lecture
I. December 16, 2014:
9:00 窶 10:30 am: Lecture #1:
- Why is Entrepreneurship Important?
- What is it?
- Can it be taught?
- Harmful Myths about Entrepreneurship
10:45 窶 12:15 pm: Lecture #2:
- What is Disciplined Entrepreneurship?
1:20 窶 2:50 pm: Lecture #3:
- Nucleation I: Generating Ideas for a New Venture
3:05 窶 4:35 pm: Lecture #4:
- Nucleation II: Building a Team for a New Venture
4:50 窶 6:20 pm: Follow-up lecture (in Japanese)
竇｡. December 17, 2014:
9:00 窶 10:30 am: Lecture #5:
- Theme #1: Who is Your Customer?
10:45 窶 12:15 pm: Lecture #6:
- Primary Market Research
1:20 窶 2:50 pm: Lecture #7:
- Theme #2: What Can You Do for Your Customer? (Part I)
3:05 窶 4:35 pm: Lecture #8:
- Theme #2 (cont.): What Can You Do for Your Customer? (Part II)
4:50 窶 6:20 pm: Follow-up lecture (in Japanese)
竇｢. December 18, 2014:
9:00 窶 10:30 am: Lecture #9:
- Theme #3: How Does Your Customer Acquire Your Product?
10:45 窶 12:15 pm: Lecture #10:
- Theme #4: How Do You Make Money Off Your Product?
1:20 窶 2:50 pm: Lecture #11:
- Themes #5 & #6: How Do You Design & Build Your Product? & How Do You Scale Your Business?
3:05 窶 4:35 pm: Lecture #12:
- Beyond the 24 Steps 窶 Entrepreneurial Culture and Leadership
4:50 窶 6:20 pm: Follow-up lecture (in Japanese)
Textbook and reference
[1] Bill Aulet, 窶廛isciplined Entrepreneurship: 24 Steps to a Successful Startup,窶 Wiley (2013)
[2] 縲弱ン繧ｸ繝阪せ繝ｻ繧ｯ繝ｪ繧ｨ繝ｼ繧ｷ繝ｧ繝ｳｼ√繧｢繧､繝繧｢繧謚陦薙°繧峨ン繧ｸ繝阪せ繧貞卸繧24繧ｹ繝繝繝励上√ン繝ｫ繝ｻ繧ｪ繝ｼ繝ｬ繝繝郁送縲∵怦豐｢譚取ｭ悟ｭ占ｨｳ縲ｼ2014ｼ
Related and/or prerequisite courses
non
Evaluation
participation & report
Contact Information
Mayu Iwatsuki
EDGE Program, Global Entrepreneur Office, Graduate School of Engineering
Phone: 03-5734-3475
E-mail: iwatsuki.m.aaﾂｼm.titech.ac.jp
